Wherever you go, in public places you will surely find various information boards or information. Information boards often contain various information and promotions, for various products and services. But many also only contain road guides, or various restrictions and regulations. As we often see, there are no smoking signs in some areas. Various boards, as mentioned above, are what are called signage. If you’re looking for the best signage service, you can call the NORDIKSIGN.
Function of Signage
The purpose of signage is basically to communicate a certain message, through symbols or symbols. Because the information provided is mainly through graphics in the form of symbols or signs, usually, the selection of symbols and colors is important so that the information to be given is clearly visible. For example, the use of facade letters, or striking LED colors are often used.
Usually, the signage is created with the aim of being a promotional or instructional function. Promotional function means that signage is an advertising tool that aims to promote something, both goods, and services. While signage with instructional functions aims to simply provide instructions or information. For example, a sign with a no-smoking sign aims to warn readers of the rules for not smoking in the area. Another example of signage with instructional functions is a signpost signboard.
Signage Has been Around for a Long Time
It turns out that since ancient Egypt, signage has been used for commercial purposes. Not only Egyptians, but Romans and Greeks are also known to have used signage. They use this information board to be placed in front of the store or used as a notification of public events. Signage used by ancient Romans was usually made of rocks or terracotta.
In Chinese history, the Song Dynasty, there is a poster made of copper plates, on which is written a trade promotion. At that time in China had developed a consumptive culture, where many people liked to shop and of course there were also many sellers of goods and services. Thus, there is already a promotion system and one of them is using signage. Not only contains product information, but signage at that time was already describing a trademark, company symbol and so on. At that time signage was considered an important tool in trading and promotion.
During medieval times, the use of signage is still an option. But in the 14th century, regulations in England obliged the seller of ale (a type of beer), to put up a sign outside his shop. This is because at that time the quality of drinks was not guaranteed so there were officers who came to inspect the quality of merchandise. Signage that is installed will make it easier for officers to find beer shops that trade. This regulation was then also applied in Europe. Because more and more traders are installing signage especially in big cities, eventually traders are trying to create unique signage to give their shop a characteristic. Signage is often complemented by images of animals or other objects, as trade symbols.
In the 19th century, European artists began to specialize in painting notice boards. Shortly afterward began to appear signage that is equipped by attractive lights that are usually used by the interests of shops, hotels or various commercial buildings that operate at night. Neon signs were introduced in the 20th century, in the United States. Nowadays various variations of signage are increasingly creative and alluring. Not only the colors and lights but also the use of facade letters is often used in signage. Various other variations are also popping up, so signage is not just a promotional or information board, but also an object of creativity that can be enjoyed.